About us
Moonwards is a talent and production agency built at the intersection of strategy, creativity, and execution. We help brands navigate one of the most critical decisions in their journey of finding the right faces and stories to represent them. Our work goes beyond sourcing celebrities or talent. We focus on understanding the product, the market it belongs to, and the audience it aims to connect with.
In an industry where brands are often presented with limited or misaligned options, we bring clarity through experience. We work closely with brands, agencies, startups, event companies, and producers to shape partnerships that feel authentic, relevant, and purposeful. From talent strategy and casting to producing digital and TV commercials, we offer an integrated approach that brings everything under one roof.
Backed by years of hands-on casting and production experience, along with strong industry relationships, Moonwards plays a decisive role in helping brands move from confusion to confidence. Our intent is simple: to enable better choices, stronger recall, and meaningful brand stories that resonate well beyond the screen.
Founder's Note
Bhim Arya
Bhim was born and raised in Banaras, a city that quietly teaches patience, observation, and storytelling before one even realizes it. His academic journey began with Commerce, Finance, and Marketing at Banaras Hindu University, followed by Travel and Logistics Management. Somewhere between balance sheets and supply chains, cinema happened. He moved to Delhi, worked as a Domestic and International Business Relations Manager at a travel operator company, trained in theatre part time, and gradually found himself gravitating toward casting.
For him, casting became more than placing faces; it became about understanding people. He began his casting journey in Delhi, working on TV and digital commercials and collaborating on over 200 campaigns that sharpened his instinct for brand fit and audience relevance. To build deeper industry roots, he moved into long-format films and global projects such as Citadel: Honey Bunny, Black Warrant, Baby John, Santosh, which went to the Oscars in 2025, and others. Over time, he built strong relationships across the industry, including directors, producers, writers, cinematographers and talents from every imaginable category.
What led him to Moonwards was a simple observation. Brands and startups are busy building products, teams, and growth, but when it comes to celebrity partnerships, they are often given limited and mismatched options by agencies that lack clear direction and a true understanding of casting, marketing fit, or storytelling. At Moonwards, the team helps brands and agencies choose the right options by sharing the pressure of decision-making and offering clear guidance on finding the most suitable celebrity fit. This gap felt too important to ignore.
Moonwards exists to change that. The team sits at the table, asks the right questions, understands the brand deeply, and offers meaningful choices, not just faces. When needed, the story is taken all the way from concept to final film. The belief remains simple: the right talent, chosen with intent, can transform not just campaigns, but confidence itself.